As you’ve probably heard, App Store Optimization (ASO) has become one of those key areas in marketing in the last couple of years, and this is because the number of apps in the app stores continues to grow at a rapid pace. There are now millions of apps available in the app stores, making it increasingly difficult for individual apps to stand out and be discovered by potential users. ASO is the process of optimizing an app’s visibility and performance in the app stores, and it is critical for app developers to effectively optimize their app’s listing in order to increase their chances of success in the highly competitive app store ecosystem.

Additionally, the app stores are becoming an increasingly important channel for app discovery and downloads. With the growth of smartphones and mobile devices, more and more people are turning to the app stores to find and download apps. As a result, the app stores are becoming an essential marketing channel for app developers, and effective ASO is crucial for reaching and engaging potential users. By understanding the latest ASO trends and best practices, app developers can increase their app’s visibility and performance, and ultimately drive more downloads and engagement.

At FMS we have put together a series of trends in App Store Optimization (ASO) for 2023. Check them out!

1. Personalization: The trend of personalization in the app stores will continue to grow in 2023. This means that app store algorithms will become even more sophisticated in their ability to personalize the app store experience for each individual user. This will lead to more targeted and relevant app recommendations for users, which will lead to more downloads and engagement for app developers.
2. Video Previews: Video previews have been shown to be extremely effective in driving app downloads, and this trend will continue to grow in 2023. Developers should ensure that they have high-quality video previews that effectively showcase the key features and benefits of their app.
3. User Reviews and Ratings: User reviews and ratings will continue to be a critical factor in app store optimization in 2023. Positive reviews and high ratings can significantly boost an app’s visibility and downloads. Developers should make it easy for users to leave reviews and ratings, and should actively manage and respond to any negative feedback.
4. App Localization: Localization of app store listing will become more important in 2023. As the global market continues to expand, app developers must ensure their app store listings are translated and localized to effectively reach users in different languages and regions.
5. Keyword Optimization: Keyword optimization will continue to be a crucial aspect of ASO in 2023. Developers need to research and identify the most relevant and high-performing keywords for their app and ensure that these keywords are included in their app’s title, subtitle, and description.
6. App Store Intelligence: Utilizing App Store Intelligence tools will be crucial for app developers in 2023. These tools provide valuable insights into how an app is performing, which can help developers make data-driven decisions to optimize their app’s visibility and performance.
7. AI-powered ASO: With the continued advancements in AI technology, app developers will increasingly turn to AI-powered ASO tools in 2023. These tools can help developers automate and optimize various ASO tasks, such as keyword research, app store listing optimization, and user engagement.

In conclusion, as the app store ecosystem continues to evolve, app developers must stay up-to-date with the latest ASO trends and best practices to effectively optimize their app’s visibility and performance. By focusing on personalization, video previews, user reviews and ratings, app localization, keyword optimization, app store intelligence, and AI-powered ASO, developers can increase their chances of success in the highly competitive app stores in 2023.